Pop Culture

It's true.

Kellog's executives are hoping to get in with the mid-town junk-food destinations, 
Hersheys and M&M's
and gain some popularity on their branding front.

So what, we all must ask,
will go on at the newly-dubbed
"Pop-Tarts World?"

Apparently, it seems the loonies creative minds have come up with the following:

A "sushi" counter where crumbled pop tarts are
rolled in fruit roll ups...

Specialty flavors are up for grabs
{fabled flavors such as gingerbread and pumpkin pie}...

and don't forget to stop by the in-store cafe
which sells items from their menu such as 

The Fluffer Butter
{marshmallow fluff between two fudge flavored Pop Tarts}

Ants on a Log
{celery with peanut butter and sprinkled bits of a grape Pop Tarts}

oh... and of course,

Sticky Cinna Munchies.
{This one would be cinnamon rolls with brown sugar pop tarts crumbled on top.}

You can also experience
 the dynamic Build-Your-Own Option
where one can choose from
a slew of toppings to have doused over
your packaged pastry of choice.

{Does this sound gross to anyone else?}

This marketing concept,
which is up through January 
when marketing execs decide if it's worth the $1000 per square foot rent,
makes me a little bit queasy...
and a little determined to stay closer to the Upper East.

image source 1, 2, 3
Posted on August 9, 2010 and filed under "new york", "shopping".