Pop Culture

Did you hear that Pop Tarts are coming to Times Square?

It's true.

Kellog's executives are hoping to get in with the mid-town junk-food destinations, 

Hersheys and M&M's

and gain some popularity on their branding front.

So what, we all must ask,

will go on at the newly-dubbed

"Pop-Tarts World?"

Apparently, it seems the loonies creative minds have come up with the following:

A "sushi" counter where crumbled pop tarts are

rolled in fruit roll ups...

Specialty flavors are up for grabs

{fabled flavors such as gingerbread and pumpkin pie}...

and don't forget to stop by the in-store cafe

which sells items from their menu such as 

The Fluffer Butter

{marshmallow fluff between two fudge flavored Pop Tarts}

Ants on a Log

{celery with peanut butter and sprinkled bits of a grape Pop Tarts}

oh... and of course,

Sticky Cinna Munchies.

{This one would be cinnamon rolls with brown sugar pop tarts crumbled on top.}

You can also experience

 the dynamic Build-Your-Own Option

where one can choose from

a slew of toppings to have doused over

your packaged pastry of choice.

{Does this sound gross to anyone else?}

This marketing concept,

which is up through January 

when marketing execs decide if it's worth the $1000 per square foot rent,

makes me a little bit queasy...

and a little determined to stay closer to the Upper East.

image source 1, 2, 3